| Scope Of Work: | The Lee County Board of County Commissioners is requesting proposals in order to contract with a skilled and
qualified Firm to provide marketing research services for the Lee County Visitor & Convention Bureau (VCB).
The Firm, otherwise known as the Marketing Research Provider, should have extensive experience in the
development and implementation of integrated destination marketing research studies, have the ability and
experience to implement research among an international audience, and have in-depth destination-specific
expertise in advertising effectiveness, visitor profiling, occupancy studies, economic impact, visitor trend
analysis, seasonal and annual forecasting, among other types of tourism research. |