Dec 12, 2006

FOR IMMEDIATE RELEASE     

CONTACTS:  Nancy Hamilton, Jessica Grace, Lee Rose
                           (239)338-3500

New international Web sites debut in French, German and Spanish for The Beaches of Fort Myers & Sanibel

LEE COUNTY, FL (Dec. 12, 2006) – Vacation planning for international visitors to The Beaches of Fort Myers & Sanibel in southwest Florida is now easier than ever with the launch the French, German and Spanish Web sites.
 The area continues to see an increase in international visitors, mainly due to year-round direct air service from Germany and Canada to Fort Myers. Also, currency continues to maintain a high yielding exchange rate, making travel to the U.S. advantageous for international travelers. Research has shown that once a traveler has chosen a destination, there is increased interest in seeking travel planning information online. All these components were taken into consideration for the development and implementation of the new international sites.

Each international site features specific areas based on the markets preference to maximize the type of unique experience visitors would encounter on The Beaches of Fort Myers & Sanibel. For example, if culture and nightlife are of interest, information on restaurants, theaters and art galleries are plentiful. If being outdoors describes the perfect way to escape on vacation, the Web sites includes information on nature preserves, water recreation suggestions and fishing recommendations. All these elements have been researched and assembled by professional travel writers and translated for the appropriate markets. 

Consistently recognized for destination marketing innovation, the Lee County Visitor & Convention Bureau's Web site offers a new performance level with insider tips about places to go and things to do. Most importantly, helpful information prior to arrival to the area, such as car rental listings, currency exchange locations, reservation services and emergency numbers, are included on each translated site.

These foreign language sites can be accessed through the main Web page www.FortMyersSanibel.com or by using the following URL's:

French
www.FortMyersSanibel.fr

German
www.FortMyersSanibel.de

The Spanish Web site will only be available from the main VCB home page.

Other highlights of the new Web sites include sections devoted to industry professionals, such as travel journalists, which has also been translated for international media representatives.  In addition to straightforward navigation and speed of information delivery, the Web sites'content is enhanced with several engaging features: maps, illustrations, videos, slide shows, and audio tours. 

EDITOR'S NOTE:  The Beaches of Fort Myers & Sanibel  include: Sanibel & Captiva islands, Fort Myers Beach, Fort Myers, Bonita Springs, Estero, Cape Coral, Pine Island, Boca Grande & Outer islands, North Fort Myers, Lehigh Acres. Images available upon request.

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