Apr 26, 2005

FOR IMMEDIATE RELEASE

April 26, 2005

CONTACTS:  Nancy Hamilton, Lee Rose, Jessica Doyle (239)338-3500

Inventive destination marketing earns 17 ADDY Awards for southwest Florida's Lee County VCB

LEE COUNTY, FL  Distinctive tourism marketing of The Beaches of Fort Myers & Sanibel destination has merited the Lee County Visitor & Convention Bureau (VCB) many ADDY Awards from the American Advertising Federation of Southwest Florida's 2005 competition, presented on March 5.
 
The contest honors excellence in a variety of advertising mediums and cultivates the highest creative standards in the industry.  Entries are judged by a panel of advertising and industry professionals from outside of the market.
The VCB earned the coveted Best of Show Awards for its print ad Remember Your Other Title; the ad campaign, What's Right With The World; and for the VCB's Web site www.FortMyers-Sanibel.com. 

The VCB was also awarded the prestigious Judges Award for the U Can Help mixed media campaign following Hurricane Charley,  to help spread the word that the destination was open for business and to encourage locals to experience the attractions in their own back yard.
 The VCB was awarded nine Gold ADDY Awards in several different categories. 

The ad campaign that received most of the accolades was the post-storm advertising implemented to show the traveling public that The Beaches of Fort Myers & Sanibel were recovering at an unprecedented rate and ready for visitors.

Many of the ads were featured in USA Today and numerous national magazines as well as the local newspaper, The News-Press. 

The following is the list of ads that received Gold ADDY Awards:

Tradewinds - Sales Promotion Direct Mail Newsletter
Post Hurricane - U Can Help - Mixed Media Campaign
Post Hurricane - Remaining Optimistic Now That's An Art -Newspaper
Post Hurricane - As It Stood Then  As It Stands Now  Newspaper/USA Today
FortMyers-Sanibel.com - Interactive Media, Web site
2,585 Miles West  Print, Consumer Magazine
Remember Your Other Title  Print, Consumer Magazine
1,274 Miles North East  Print, Consumer Magazine
What's Right With The World  Consumer Magazine, Consumer Magazine Campaign

The VCB was awarded four Silver ADDY Awards in the following categories:
 The Beaches of Fort Myers & Sanibel Rack Brochure
 Post Hurricane  U Can Help Activity - Radio
 Post Hurricane - U Can Help Hotel   Radio
 The Beaches of Fort Myers & Sanibel Magazine Insert / Better Homes & Gardens

The VCB's awards will be entered into the upcoming District ADDY Awards competition on May 13 in Orlando, FL.
Established in 1977, the American Advertising Federation of Southwest Florida has more than 173 members and is part of the international American Advertising Federation.

EDITOR'S NOTE: The Beaches of Fort Myers & Sanibel in southwest Florida includes: Sanibel & Captiva islands, Fort Myers Beach, Fort Myers, Bonita Springs & Estero, Cape Coral, Pine Island, Boca Grande & Outer islands, North Fort Myers, Lehigh Acres. 

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