May 2, 2008
FOR IMMEDIATE RELEASE May 2, 2008
Contacts: Nancy Hamilton, Lee Rose, Katie Meckley (239) 338-3500

Lee County Visitor & Convention Bureau announces new brand integrator

LEE COUNTY, FL – Lee County Visitor & Convention Bureau (VCB) welcomes a
new member to the staff: Crystal Revak, brand integrator.

Revak will be the brand steward for The Beaches of Fort Myers & Sanibel. She will integrate the brand through the various marketing divisions of the VCB and implement the brand strategies working along with the bureau's advertising agency, BVK. Also, she will team with tourism industry partners to maximize efforts coordinating promotions in target markets.

Revak most recently directed communications for SmartDisk Corporation, a public company, which markets high tech hardware to consumer industries including digital photography. She led the marketing and investor relations for FlexiInternational Software, which provides back office accounting software and conducted market research at HPT Research, a consulting firm to a Fortune 100 company. All of these firms are located in southwest Florida.

Prior to arrival in the area, she was the director of investor relations and marketing services for RTI International Metals in Ohio, which is a leading U.S. producer of titanium and fabricated metal components for aerospace applications at Airbus, Boeing and Lockheed Martin. Also, they provide titanium for consumer products such as golf clubs.

Revak earned her bachelor of science degree in business education from Indiana University of Pennsylvania, her masters in marketing and management from Youngstown State University and her accreditation in Public Relations from the Public Relations Society of America.

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