| Scope Of Work: | The Lee County Board of County Commissioners is requesting proposals in order to contract with a skilled and
qualified Firm to provide tourism sales and promotion representation services for the Lee County Visitor &
Convention Bureau (VCB), also known as The Beaches of Fort Myers & Sanibel. The Firm shall develop,
execute, and deliver a comprehensive plan designed for the travel trade that supports tourism to Lee County and
generates increased demand for the destination. The services to be provided by the awarded Firm include, but
may not be limited to, activities such as conducting sales calls on tour operators, travel agents, and convention
meeting planners; conducting tourism trade show promotions, organizing and implementing familiarization
tours of Lee County, and serve as a local tourism industry liaison, general consultation and promotional activities
coordinator on behalf of the Lee County VCB. |