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CONTACTS:    Nancy Hamilton, Lee Rose (941) 338-3500

Innovative Marketing Initiative for Accommodations Spreads on Lee Island Coast

                LEE ISLAND COAST, FL – As the popularity of the Lee Island Coast vacation destination increases, so does its options for accommodations.  In particular, smaller, more intimate properties are gaining in appeal.  Five properties have recently earned the coveted Superior Small Lodging (SSL) designation, bringing the number of such Lee Island Coast establishments to 42. 

These accommodations are part of the nationwide SSL program, and the more than 500 similarly distinguished SSLs within Florida.  The newest Lee Island Coast properties to achieve the SSL designation include:  

• Bokeelia Tarpon Inn, Bokeelia

• Li-Inn Sleeps Bed & Breakfast, Fort Myers

• Tarpon Lodge Hotel, Pineland

• Water’s Edge Motel & Apartments, St. James City

• Winyah Hotel & Suites, Fort Myers

   The Superior Small Lodging program is a novel marketing initiative designed to create a symbol of excellence and a quality brand awareness for smaller properties with 50 units or fewer.   In order to receive the distinguished Superior Small Lodging designation, properties must pass an independent inspection process, which includes a variety of quality, cleanliness, and service-related criteria.  The national organization continuously implements stricter requirements and guidelines, making the classification even more esteemed. 

            “For our visitors seeking smaller accommodations, the SSL designation provides assurance that stringent quality standards for safety, comfort, cleanliness, and privacy are met,” said D.T. Minich, CDME, executive director of the Lee Island Coast Visitor and Convention Bureau (VCB).  “The SSL designation is a symbol or a ‘brand name’ to look for.”

            The VCB promotes and markets these properties through the Lee Island Coast Visitor’s Guide, various co-operative advertising programs, and on its Web site: www.LeeIslandCoast.com . 

Additional information on area SSL properties can be found at www.ssl-LeeIslandCoast.com  .

            The complete list of SSL properties includes: